Are you a small, medium, or large business looking to ramp up your online marketing strategy in 2021? Don’t worry, you’re not alone. In fact, the latest data from a 2020 Forbes Magazine study found that a staggering 64% of businesses had increased their digital Agency marketing budget in 2020 alone.
The events of 2020 and the ongoing global health crisis has elevated the digital marketing industry to the stratosphere. Effectively, the industry is 4-5 years down the line in terms of where it was trending for growth back in 2019. With so many businesses looking to bring on an external digital agency to help them with their marketing efforts in 2021, we have put together a list of four important questions that you should be asking them.
Do They Specialise in Any Particular Area of Online Marketing?
A jack of all trades, but a master of none. This sentiment is all too common in the digital marketing industry where greedy agencies try to do all types of digital marketing without having the in-house talent to actually do the work. According to one leading SEO Melbourne Firm, the problem is so pronounced that specialist agencies are seeing low-quality work coming from generalist marketing agencies that simply do not have the expertise to complete the work to the required standard.
Do They Outsource Anything?
If you are paying a local digital company at local rates to complete the work, then the work must be carried out locally. So many agencies are outsourcing their client work to cheaper, overseas providers in a bid to increase profit margins. Don’t be afraid to ask about meeting the team or requesting a face to face meeting to assure that everything is as it seems
Can You See Case Studies?
If your agency has been around for long enough, they should have a long list of case studies from companies that they have worked with in the past. Before working with a digital company, ask to see some success stories from similar clients that they have worked with in the past.
Do They Guarantee Results?
It can be difficult to predict the outcomes of a digital marketing campaign, however, it is fair to expect that your digital partner will offer some level of results guarantee. Ask them if they offer any promises and what you can expect to receive if they fall short of those promises.
As a business, the power is in your hands. Don’t feel obliged to sign with a digital agency because they offer a slick sales presentation. Choose the agency that you get a good feeling from and one that aligns with your own vision and goals for your business.