The last few years marked a remarkable increase in demand in eCommerce development. With the emergence of various eCommerce platforms, ms has its own benefits to offer to the customers.
Amidst the various eCommerce platforms, you can find online today. Magento is one of the leading names which undergoes constant evolution to improve its functionalities. As Magento is in demand, it is essential to keep a closer eye on the various trends and technologies that can enhance the platform’s potential.
We are here to talk about some of the best trends that any Magento development company can follow to make the most of the platform.
Sounds good? Let’s dive right in.
The top trends in Magento development:
1. Chatbots and AI
The first trend that we are talking about has helped the eCommerce platform offer maximum customer satisfaction. AI and chatbots have gained momentum in recent times with our maximum dependency on technology.
On one hand, where AI provides valuable customer insights to the business for improving their decision-making process, and on the other hand, chatbots are becoming popular because of the ease and convenience they offer to the customers to communicate with the brand. Chatbots are also beneficial to reduce the cost and burden of having a 24/7 customer support team.
Here are some key benefits of having a chatbot system for your company:
- Go from another faceless brand to having a face that represents in front of the customers thus giving your brand more relatability, personality, and better communication. It also makes your conversational marketing much more effective.
- Regular human support is limited and bounded by time zones. But with Chatbots, your availability increases 100% beyond work hours and can make your customer support team life much easier.
- They can lead directly to an increase in sales through better communication with your potential customers, you obtain more leads, close more sales, and increase your conversion rate in a drastic way.
That’s just scratching the surface as there are other major advantages to using chatbots for your brand.
2. Live streaming
There can be no better attraction than live streaming in the eCommerce industry. Magento has introduced this feature to provide product demos to its users and customers using a live broadcast on the business website or social media platforms.
Also, these live streaming sessions can be helpful to solve the user’s queries about various products and services. Thus, live streaming can be relied on to provide maximum customer satisfaction in the most promising way possible.
You can use the live streaming feature on many different content marketing channels like live-streaming a podcast, Q&A sessions, live webinars, workshops, web conferences, seminars, you name it.
It’s a true game-changer especially for brands that are diversifying their content marketing strategy and expanding their reach into video content production and optimization.
Micro interactive is one of the latest trends, becoming more and more popular with every passing day. Providing a responsive interaction to your customers is a reliable way to make them feel important and exclusive.
This simple yet effective technique can attract many new customers to your online store while retaining the existing ones. All you need to do is to hire a Magento developer to provide an interactive session for first-time visitors.
It has been on an upward trajectory for some time now and has seen an epic ascending among big and small tech companies alike.
Micro-interactions have one purpose and that’s to make the user experience delightful, create more engagement and help keep the user interactive.
Here’s an example of a micro-interaction that helped keep users scrolling through this article about paid surveys from Hustler Ethos:
Big brands like the New Times’ Wirecutter also use micro-interactions on their mobile web versions to making navigation of their mega guides much easier:
I like to use a similar thing on my websites mobile version with a sticky table of the content bar at the top of the page to make content much easier to consume and navigate:
You can easily create these types of elements using page builders if your site is on WordPress or just hire a developer to get it done.
If you want a boost on your engagement, conversions, and overall site performance, I highly recommend you start incorporating these micro-interactions within your design marketing strategy.
4. Voice search
Similar to other industries, voice search is now ruling the eCommerce industry as well. Thanks to voice searches, the customers don’t have to type a single word. They can use their voices to command.
More than anything else, it has improved the shopping experience for the customers.
Google has specified certain norms to add textual content-rich in snippets with maximum visibility for enabling voice search. The classification of products based on voice aviation helps in the successful implementation of voice search.
There are a lot of best practices to follow when it comes to voice search SEO but here are the most uber-important things to keep in mind:
- Focus on Local SEO: if you’re operating in a certain area then optimizing your site around pages that focus on ranking for certain keywords in your local marketplace is crucial. Using phrases that people use to describe certain things, using “near me” in your meta tags and titles, choosing and knowing the right keywords, filling out your Google my business listings page and google maps details are the main things you need to start adding to your site.
- Creating content that’s more conversational: as SEO keeps evolving, one thing stays intact: creating content for humans. If you’re not trying to make your content conversational and dictated by the search intent of your customers, then you’re not basing your content strategy on solid grounds.
Let’s say that you’re reviewing a product, it’s easy to go look up anything online and rewrite/repurpose it for your site.
Here’s the catch, though: does that content provide any extra or unique value to your customers?
Nine times out of ten, the answer would be no.
Compare that to a review where the writer has tried the product themselves and lived with it for a while before giving his thoughts on it.
Would the result be the same? Certainly not.
Here’s a great example of the latter with this MissingLetter software review:
Notice how they include real screenshots showing exactly how to use the software.
That’s already an upgrade over the regurgitated research of what’s already online.
With that being said, here’s the next big trend.
5. Push notifications
The main idea of using push notifications is to retain the existing customers and increase the eCommerce stores’ sales. While push notifications are not a new concept, Magento has advanced this feature to maximize benefits.
Magento personalizes the push notification for different online visitors. The tailor-made push notifications, thus, helps to analyze the buying patterns of the customers. This also allows the website to know the customers’ interests, attract more potential buyers, and get genuine instant feedback.
Other than this, Magento also helps businesses use push notifications to communicate with their customers. The customers can communicate even after closing the website.
Customization and personalization are two of the biggest strengths of Magento eCommerce development services. Both are essential to suggest and recommend specific products to the customers according to their likings and preferences. This helps in getting maximum engagement of the customers with a minimal bounce back rate.
The customers can also get exclusive benefits and rewards using the personalization and customization trend of Magento 2 development.
Magento 2 comes with existing features to facilitate segmentations for its customers and users. The experience can be enhanced with the use of the latest and advanced technologies like AI and chatbots.
You can get everything you expect from an ideal eCommerce platform using Magento 2 services and trends. If you, too, are planning to use this ever-evolving eCommerce platform, then Magento development company can be an amazing helping hand. It specializes in delivering accurate assistance with its years of experience, dedicated passion, and experienced professionals.
The Magento eCommerce development platform keeps growing with each passing year. If you’re planning on adopting this technology fr your eCommerce business, then you need to stay up to date with these trends and others ones that may ramp up in the next few years.